APA Style

Kotler., P. (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know . New Jersey.: by John Wiley & Sons, Inc..

MLA Style

Kotler., Philip. "Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know". New Jersey.: by John Wiley & Sons, Inc., 2003. Electronic Resource.