APA Style

Birks, N, K, M, D, N, D, F. (2017). Marketing Research: An Applied Approach (5th ed). New York: Pearson Education Limited.

MLA Style

Birks, Naresh, K., Malhotra, Daniel, Nunan, David, F.. "Marketing Research: An Applied Approach". 5th ed New York: Pearson Education Limited, 2017. Electronic Resource.