APA Style

FERRELL, S, D, L, S, W, M, P, A, O. (2012). Marketing: CONCEPTS AND STRATEGIES (6th ed). United Kingdom: Cengage Learning EMEA.

MLA Style

FERRELL, SALLY, DIBB,, LYNDON, SIMKIN,, WILLIAM, M., PRIDE, And, O.C.. "Marketing: CONCEPTS AND STRATEGIES". 6th ed United Kingdom: Cengage Learning EMEA, 2012. Electronic Resource.